Fruit Tracker is Dragonfly's flagship offering initially designed to reduce the administrative time that apple, grape and tender fruit growers spent on documenting food safety and traceability, which included spray records, specifically to comply with Canada Gap. Traceability is now a mandatory prerequisite for doing business with the large chains such as Loblaws, Sobeys, Costco and Wal-Mart who want and demand food recall capabilities and accessible records at all levels.
Dragonfly's cloud-based software, referred to as Fruit Tracker, has been designed with growers, packers, distributors, industry associations, and retailers in mind. In 2014, Fruit Tracker software was awarded the Premier's Award for Agri-Food Innovation Excellence. Users of the software describe it as a purpose driven tool that will actually save time, money, and eliminate risks! Fruit Tracker is cost effective, reliable and a productivity performance solution that meets the standards set by food processors, large retail customers, and various government bodies. Traceability data includes premises identification, product identification, and supply chain movements starting with the grower and ending at the retailer to identify and resolve any food safety issue or threat before a product reaches the market, thus protecting the consumer, minimizing recall costs and any damage to the reputation and/or brand. More and more supply chain members, across all segments and levels, are making it a top business priority to adopt this technology. They have chosen Dragonfly Information Technologies as their partner in developing the ideal solution by conducting several pilot programs and listening to marketplace feedback. Dragonfly is now a multi-dimensional solutions company focused on the agri-business offering:
o Cloud-based Fruit Tracker Software;
o Information Technology Consultation / Guidance Services;
o Hardware Technology.
Dragonfly Information Technologies' has a growing team of highly skilled, passionate IT professionals and field support associates who deliver quality cloud-based software, hardware, and technology consultation services for clients involved in the fruit, apple, and grape food supply chain. Execution risk has been clearly identified as a reality as experienced by the field (growers, associations, and distributors) and ongoing requests for customized IT Consulting - Guidance services has the ability to facilitate a smoother transition. Our entire team has a mandate to meet the expectations of today and tomorrow by improving operational efficiencies, reducing costs, managing risks, and enhancing the brand proposition for each stakeholder in the food supply channel!
It is rewarding when we have dialogue with a grower, food processor or distributor who can specifically substantiate the return on investment after using some or all of our solutions. Every operation is different, but we now have a clear sense of the common agri-business models and priorities. Also, it is satisfying to hear from our growers and distributors when they have official visits from national retailer executives who comment on how impressed they are with Fruit Tracker and its contribution to food safety and traceability.
Matt Deir, Dragonfly Founder & President